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Female Gamblers Increasing
Recent reports show more and more women are using the internet to gamble at home.
US and UK figures show women are increasingly becoming a main target for online
companies as more women try their hand on the web. The River City Group a gambling
analysis company based in St Louis, claim that 68 per cent of online gamblers are women.
They claim this is because more men go to traditional casinos while women find the
atmosphere there intimidating and so prefer to stay at home. In the UK, a recent report
by NetImperative, an online market research company, claim that fewer women in the UK are
gambling online, a figure estimated to be about 40 per cent. However, the numbers of
women gamblers are continuing to grow. In March 2001, only 1,100 registered players were
women, but merely a year later the figure had doubled. The online gambling industry is
continuing to grow, and experts predict the amount of female gamblers will grow rapidly
because of accessibility and usability.
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